Spoiler Alert: They made over $60K in sales
Zack’s Mighty Tortilla Chips are known for their mission of making delicious chips that don’t break in guacamole! Zack’s Mighty Tortilla chips are the only tortilla chips in the world made using a blend of Dent and Flint Corn. Flint corn is known specifically for its very corny flavor.
The Problem:
Recently, Zack’s Mighty refreshed their branding, giving their delicious tortilla chips a new look. This posed a challenge: what to do with the thousands of dollars of packaging featuring the old design? Having two differently branded bags on the shelves could confuse shoppers. Plus, discarding the old packaging seemed like an unnecessary waste.
The Solution:
The Zack’s Mighty team listed made-to-order products at a discounted price on Spoiler Alert’s Marketplace. Full shelf-life bags of tortilla chips with the old branding were made available to a network of over 200 retail and wholesale buyers.
The Results:
Within a week, Zack’s Mighty had sold multiple truckloads of product to a large discount retailer. What had been sunk packaging and raw materials costs turned into $60K in sales. Not only did Zack’s Mighty sell their excess, but they also saved on potential disposal costs and introduced new retail consumers to their brand.
"The Spoiler Alert Marketplace is a game-changer for us,’ said Zack Gazzaniga, Founder and CEO of Zack’s Mighty. “We were able to quickly turn our surplus packaging into cash flow to reinvest back into production. Knowing we have a reliable partner for excess sales has changed our approach to production planning and R&D."
Zack’s Mighty Tortilla Chips are available at stores across the United States. Find a store near you!
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