Ferrara is a powerhouse in the confections industry, crafting beloved treats for over a century. Home to iconic brands like Trolli, SweeTARTS, and Brach’s, Ferrara is dedicated to delivering high-quality products to consumers while maintaining an efficient and sustainable supply chain.
The Challenges: Manual Processes & Missed Opportunities
Ferrara faced significant hurdles in managing excess inventory. Manual processes, disconnected IT systems, and inconsistent fulfillment methods created inefficiencies that made it difficult to optimize logistics, award inventory efficiently, and engage buyers effectively. Seasonal inventory turnover further complicated the process, leading to delays and missed opportunities.
The Solution: Spoiler Alert’s Intelligent Inventory Management
Ferrara turned to Spoiler Alert to modernize its approach. The platform eliminated manual, spreadsheet-based processes and introduced a streamlined, competitive listing and awarding system. This transition shortened cycle times, allowing Ferrara to sell excess inventory faster and maximize product shelf life.
By improving visibility into inventory, transportation costs, and buyer engagement, Ferrara gained a more data-driven approach to decision-making. Spoiler Alert also expanded Ferrara’s buyer network from a small group of preferred buyers to a dynamic pool of over 20 engaged customers, increasing competition and reducing the risk of waste.
"A shortened cycle time is a huge win for us.” – Bank Chavalit, Sr. Analyst, Lifecycle Management
The Results: Sweet Gains in Revenue & Efficiency
- Condensed Cycle Times: Inventory listing and awarding were reduced from over a month to just one week, speeding up the entire process.
- Financial Gains: Ferrara saw a 40% increase in revenue, a 34% increase in cost sold, and a 15 percentage point increase in cost recovery.
- Higher Sell-Through Rates: The program achieved a 28 percentage point increase in sell-through, ensuring more inventory reached buyers rather than sitting idle.
- Expanded Buyer Network: With more than 20 active buyers, Ferrara reduced dependency on a limited group of customers, increasing competition and improving cost recovery.
With Spoiler Alert, Ferrara transformed its inventory management process, gaining efficiency, financial growth, and a more sustainable approach to handling surplus products.
“Now, we have the right insights to make holistic decisions across our customer base.” – Jason Kerestes, Sr. Manager, Lifecycle Management